This Month's Edition
Growing Your Business Strategically in the Digital Age
At Coach House Marketing, we bridge the gap between digital systems and revenue-driving strategy—so you can stop guessing and start growing with clarity and confidence.
Explore This Issue
Upcoming Webinars
Live Webinar
Customer Journey for ROI Growth Masterclass
Subject: Are you sure you don't want to check this foolproof way to improve your customer journey…?
With so many resources, solutions, and tech stacks available to help you grow your business, you are probably overwhelmed with the endless choices — or, you're focused on improving your sales cycle to generate revenue. Find out how to grow your overall ROI by leveraging scalable, tangible steps in your customer journey process.
Did You Know?
60%
of consumers choose one brand over another based on the service they expect to receive. (Zendesk CX Trends, 2023)
86%
of buyers are willing to pay more for a great customer experience. (PWC)
What You Will Get
Analyze and streamline your customer journey with behavioral, human, structural, and data insights to improve overall customer experience and grow your bottom line.
A
Alexandra — Your Host
Certified digital advisor for the Canada Digital Adoption Program (CDAP), a $4B initiative supporting SMEs in digital transformation. Yale School of Management graduate in Digital Transformation Strategy. Previously a PhD researcher at UBC.
🏠Strategy
We're here to help you maximize every opportunity for growth.
Get your comprehensive, cost-effective business strategy roadmap.
Find Out More
Live Webinar
What's Revenue Got to Do With It?
Subject: The Missing Piece in Your Growth Strategy
With so many marketing tools, AI-driven solutions, and automation platforms available, it's easy to feel overwhelmed. The key to growth isn't just adopting new technology — it's strategically aligning your marketing systems with your revenue goals. In this webinar, you'll learn how to build a data-led, tech-supported marketing system that drives consistent ROI.
What You'll Gain
- Align marketing objectives with customer journey and revenue KPIs (CLV, CAC)
- Build scalable, adaptable systems that enhance efficiency across all channels
- Leverage CRM platforms, data analytics, and automation to optimize customer engagement
- Foster a growth mindset — test, refine, and scale what works
A
Alexandra — Your Host
Certified Digital Advisor, Yale Digital Transformation graduate, and 15+ years of experience. Has helped businesses achieve 300% sales growth ($2M+ revenue) and 500% ROI from a single marketing strategy.
📈Roadmap
We're here to help you maximize every opportunity for growth.
Get your comprehensive, cost-effective business strategy roadmap.
Find Out More
The opportunities in the digital age are truly endless. The real question isn't what to invest in — it's knowing when, why, and to what extent.
Courses & Masterclasses
Online Course
CRM Training for SMEs
Subject: A Way to Improve Your CRM System
A full guide to unlocking your CRM's potential for your business. It starts with assessing business needs, budgeting, and evaluating options for lead acquisition, sales forecasting, and marketing funnels.
Did You Know?
$57.83B
Global CRM market value in 2022, growing at 13.9% CAGR through 2030. (Grand View Research)
29%
Sales boost businesses experience by using CRM systems effectively. (DatAxleUSA)
What's Inside the Training
- Integrate workflows and customer personas into a strategic CRM approach
- Use metrics to evaluate vendors and effectively prioritize features
- Scale your CRM with advanced functionality and streamlined pathways
- Track growth with strategic data analysis using the right tools and metrics
What You Will Get
- Interactive Workshops — hands-on sessions for practical learning and collaboration
- Surveys & Feedback — engage all stakeholders to ensure CRM meets everyone's needs
- Metrics & Evaluations — comprehensive tools to track your decision-making process
A
Alexandra — Your Instructor
Highly experienced digital transformation expert with Yale academic background. Certified advisor for CDAP and mentor with StartUp Here Toronto. Developed her expertise in guiding and inspiring others at the University of British Columbia.
500%Effect
Time to Grow!
One of our clients saw a 500% increase in sales using just ONE of our simple strategies. Now, you can learn the same approach.
Check It Out HERE
Masterclass
The 500% Effect Course
Subject: Do You Know that Customer Journey is Significant for ROI Growth?
A well-designed customer journey can improve customer retention and foster sustainable business growth. The 500% Effect course equips you with streamlined sales and customer journey workflows and data-driven strategies to help you make informed decisions — tailored to the unique needs of small and midsize companies.
What's Inside the Course
- Create a roadmap for business transformation by mastering the five stages of the customer journey
- Connect with your audience through expert-led guidance on effective customer engagement strategies
- Learn techniques to build customer loyalty, driving sustained, long-term business success
- Acquire practical tools to increase loyalty, enhance your brand, and foster lasting relationships
A
Alexandra — Your Instructor
Certified Digital Advisor through the Canada Digital Adoption Program. Guides participants with a vision of empowering SMEs, women in business, and marketing professionals every step of the way.
Maximize
RevenueStreams
Maximize Every Revenue Stream through the 5 Stages of Customer Journey
Streamline your customer journey with behavioral, human, structural, and data insights to improve overall customer experience.
Sign Up to the Course
Stay inspired, and see you in our next issue. — Alexandra